Intuit’s Smith: 5 Major Tech Trends You Can’t Miss

Intuit chairman and CEO Brad Smith sees five major technology trends impacting small businesses and the advisors serving them: social media, machine learning, the power of platforms, mobile and security. Brad Smith In a keynote address at the Third Annual QuickBooks Connect user conference, held here this week, Smith noted, “We are entering a period of unprecedented change – but also a time of incredible opportunity.” 1. Social. “This is not just relationships anymore — it’s about how we make decisions,” Smith explained, noting that seventy-three percent of people consult with a social network before making a purchasing decision. “Having a strong social presence can no longer be an afterthought,” he concluded. 2. Machine learning. “Ninety percent of the world’s data was created in the last two years,” Smith said,…

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