Investors Hop On Board the Boomtrain

October 14, 2015Share this article: The cross-channel personalization platform receives $12 million from Sierra Ventures and others. While there is a Silver Bullet train operated by a well-known beer manufacturer, Boomtrain CEO Nick Edwards believes his personalization machine just received a $12 million cash infusion from investors for the sole reason that it is not a silver bullet solution. “The other providers of so-called personalization tech take one of two approaches—segmentation through a rules-based engine or machine learning in a silver bullet approach that says ‘Here’s a magic algorithm that will personalize the experience for your customers,’” Edwards says. “We’ve found that silver bullets fundamentally don’t work. Companies have distinct and unique needs.” Custom solutions employing first-party data, such as those implemented by huge enterprises like Amazon and Netflix, have…

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