Jeff Bezos Says AI Could Become Amazon’s Fourth Pillar

The technology behind Alexa, the voice inside Amazon’s Echo speaker, could become Amazon’s fourth business pillar, alongside retail marketplace, Amazon Prime, and Amazon Web Services. Amazon has more than 1,000 people working on artificial intelligence and third-party apps that people have built using the company’s SDK, Bezos, the founder and CEO of the company, said at Recode’s Code Conference Tuesday. During an interview with Walt Mossberg, he said the company licenses the technology to others so they can embed it in an app or device. There’s also a program that allows companies to build apps that teaches Alexa new skills. Bezos called artificial intelligence, natural language processing and machine learning intelligence “gigantic” and says it’s probably difficult to “overstate the impact it will have on society over the next 20…

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