L.A. Times Owner Tribune Publishing Picks A New Name

This isn’t a joke. Following its annual shareholder meeting today, the owner of the Los Angeles Times said that on June 20 it will no longer be called Tribune Publishing. The new name is: Tronc Inc. (It uses a lower case “t,” but our style capitalizes proper nouns.) The company describes itself now as “a content curation and monetization company focused on creating and distributing premium, verified content across all channels.” As part of the change, its shares will move to Nasdaq from the New York Stock Exchange and trade under the symbol “TRNC.” The company is “focused on leveraging artificial intelligence and machine learning to improve the user experience and better monetize our world-class content in order to deliver personalized content to our 60 million monthly users and drive value for…

Link to Full Article: L.A. Times Owner Tribune Publishing Picks A New Name

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