Machine Learning in Digital Marketing

Digital marketing is constantly evolving and with it bringing new practices and techniques to help businesses identify, engage with and acquire new customers. Machine learning may seem like a complicated technological advancement but its core concept is pretty simple: to help find patterns in data and optimise the problem-solving process. What is Machine Learning? Machine learning has evolved over time. In its infancy, data sets were used as a spell check tool to help identify grammatical and spelling errors. Although not perfect, it helped minimise the risk of error. Since then we have seen large leaps in how machine learning is utilised in areas such as retail marketing. Amazon consumers receive personalised product recommendations related to their purchase history.  If you subscribe to Netflix, machine learning applications will promote films…

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