Machine learning: Tackling the ‘big’ in Big Data

Big Data is becoming too big to manage manually. The amount of data coming from sensors, streams and social media is astronomical—but that’s only part of the problem. Out of all the data that is being collected, only a small amount of it is actually essential, making it an impossible task to find the needle (value) in the haystack (data). “Data collection is easy,” said Sri Ambati, CEO of, a machine learning solution provider. “But it is not just about collecting data for your customer anymore; it is knowing what they want that makes a big difference.” In order to sift out the value from all the data, organizations are turning to machine learning technologies to learn from their data, make sense of their data, and make better business…

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