Marketing Men & Machines: Balancing Technology And Human Capital

There has been an incredible explosion of content on the Web. By 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, according to IDC (International Data Corporation). The wealth of information on the Web will be incredible, as will the potential for effective marketing. There is one chief problem that will only be exacerbated by this incredible growth: The human brain can only hold roughly a million gigabytes of memory. The sheer size of the impending online world will be too much for the human brain to process. Marketers will find themselves with the information necessary to reach their customers but will be unable to comb through the data to find what they need. For systems to be efficient, they must be…

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