Marketing With Machine Learning Begins With Show and Tell

​All you need to know you learned in kindergarten, right? Take show and tell, for example. This exercise helps kids share something of interest to them, feel more comfortable with public speaking and hone their communication skills. One way to continue this practice is to have the student audience summarize or play back what was just shared with them. This helps students think critically about something that they are exposed to.  If we look to today’s marketing environment, consumers are showing and telling each and every day. Digital has enabled marketing and technology groups to leverage customer data in order to understand desires and needs to deliver relevance in their lives. The question remains, though: Are we fully utilizing all of the data sources available to us? Perhaps more importantly, what…

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