Natero Brings Machine Learning to SaaS Customer Success

Software-as-a-Service (SaaS) businesses don’t just sell their product once like traditional, perpetual license vendors. In essence, they must re-sell customers every month, and profitability often starts later in the customer lifecycle. Because of this dynamic, SaaS businesses are increasingly focusing on Customer Success – an emerging function that ensures SaaS customers receive continuous value and remain loyal users. To help their customers succeed, companies must identify which accounts are struggling, as well as why and what to do about it. SaaS providers have massive amounts of data about their customers, but they often don’t know what to do with it. While Sales, Marketing and Customer Success Managers (CSMs) understand their products or services, they are often in the dark when it comes to product usage and customer behavior. This is…

Link to Full Article: Natero Brings Machine Learning to SaaS Customer Success

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