NeoWize uses A.I. to power real-time personalization in ecommerce

Shopping has never been the same experience from person to person, and merchants are constantly searching for a service that creates the ultimate personalized experience. While a few companies are using some machine learning to tailor things for consumers, NeoWize believes there’s a better solution. It thinks that its use of artificial intelligence can offer better customization in real time. The company has launched and is offering its services to ecommerce platforms like Shopify and Magento. Founded by Omer Nevo, Yoav Cafri, and Ronen Ness, this Y Combinator-backed startup leverages active machine learning, a process that looks at a person’s journey on a site or app and continuously analyzes their behavior — did they scroll past a particular product? How long did the mouse cursor hover over something? Was there a click? All of…

Link to Full Article: NeoWize uses A.I. to power real-time personalization in ecommerce

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