Neuroscience based communication

We have discussed in our marketing radio about neuromarketing before, today we will focus on how to use neuroscience in communications. Why should we use neurosciences in marketing and communication? Share some success stories. What are the main principles for you when using neurosciences in marketing and communication? What type of organisations should benefit most from using neuroscience? How could retailers benefit from using neuromarketing and neurosciences in communication? Share some inspirational cases with us Can you describe, how to measure the neurological impact on attitudes and actions? How widely is it used now? Are there any limitations? What are the latest findings in the field that inspire you most? Length of the part 40.10

Link to Full Article: Neuroscience based communication

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