New analytics solution helps retailers protect revenues

Accurately modeling consumer behavior and the events that drive and inhibit sales is a tricky problem for retailers. Specialist in IT operation and security analytics Prelert, has turned its expertise on the problem and is launching a new Retail Order Analytics solution. It’s aimed at helping online and multichannel retailers to identify technical and operational issues as they’re happening in order to stem losses and protect revenue streams. Built using unsupervised machine learning technology, Prelert’s solution automates data analysis and detects the periodic nature of daily and weekly order cycles. It adapts to changing data patterns that may result over time due to factors like a new product becoming available or current events that cause a spike in product interest. “A significant drop in the number of orders taken by…

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