Now is the time to ‘torture’ your data, says Wyndham

The unpredicted results of both Brexit and the US election may have called data science into question but, says Wyndham, that isn’t a reason to give up On the day the US election results were announced Kelly McGuire, Vice President, Advanced Analytics, Wyndham Destination Network, had a call scheduled with her team. “They seemed a bit shaken,” she says, “but when I asked why I got an unexpected response”. The advanced analytics team at Wyndham was upset because they saw the outcome as a failure of data science. After all, even the most respected, most accurate, pollsters had failed to predict the result. In a field that has only recently started to gain traction and acceptance, this was seen as a huge setback. Data science absolutely does work but…is heavily…

Link to Full Article: Now is the time to ‘torture’ your data, says Wyndham

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