Online Commerce Needs An Offline Experience

Sanjit DangCrunch Network Contributor Sanjit Dang is an investment director at Intel Capital. How to join the networkHere’s a funny reality. Despite the steady rise of e-commerce since the 1990s, we still stroll through malls and shops. Even with one-click ordering and overnight delivery, we purchase many of our day-to-day products and services locally and offline. A big reason we do so is that shopping engages us with the wider world. You head to a mall with a group of friends, try things on and show them to each other and maybe catch a movie or have a glass of wine when you’re done. “Shopping is gratification. It’s validation. It’s an immensely and intensely social experience,” said Punit Soni, chief product officer at the Indian online retail giant Flipkart, in…

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