Operationalize Your Data Like Your Life Depends On It

Despite spending billions on big data, a 2015 study shows that 43 percent of companies “obtain little tangible benefit” from their data — and 23 percent “derive no benefit whatsoever.” We are on the eve of a new era of big data, where the global shortage of data scientists, and high cost, low return-on-investment of traditional “stop/start” data projects will force enterprises to reassess the way that they deal with data. Enterprises need to follow in the footsteps of companies like Netflix, Uber and LinkedIn, which have integrated data into their business models. Otherwise, they risk falling behind the competition, which can gather vital insights quicker and more effectively than they can. So why should enterprises start taking steps towards making their data an integral part of their business models…

Link to Full Article: Operationalize Your Data Like Your Life Depends On It

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