Outdated Marketing Processes Threaten Revenue, Customer Engagement

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave O‘Flanagan, co-founder and CEO at Boxever. Reaching consumers and influencing purchases is harder than ever. Ad blocking, email filtering, shrinking attention spans and the proliferation of devices and channels all present major challenges. But for many organizations, outdated customer marketing and customer intelligence processes are the biggest obstacles when it comes to customer engagement and driving revenue. Every day, consumers consider investing their hard-earned money in brands, whether it’s buying a new pair of shoes, booking a hotel or purchasing a flight. Typically, the engagement ends as soon as the search or transaction is complete, which creates a massive gap in the relationship and…

Link to Full Article: Outdated Marketing Processes Threaten Revenue, Customer Engagement

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