Publicis.Sapient Launches Artificial Intelligence Practice

Publicis.Sapient is acquiring a minority stake in Lucid, a software developer of artificial intelligence (AI) to help its clients deal with “big data” overload and better understand its information. Terms of the deal were not disclosed. The Publicis Groupe unit is leveraging the investment to launch a new AI practice built around Lucid’s Cyc platform that will “meld machine learning, analytics and data science.”  The move is designed to help its clients draw more specific connections across different data sources and thus make better media buying decisions.  The initial areas of focus will be financial services, healthcare, energy and marketing.  To that end, Publicis.Sapient will introduce a new set of marketing intelligence services to help clients optimize and automate media buying, initiate more impactful targeted marketing campaigns, and improve the overall…

Link to Full Article: Publicis.Sapient Launches Artificial Intelligence Practice

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