PwC Australia tackles new wave of enterprise AI

One in five client projects at PwC Australia presently involve some form of enterprise AI, according to chief data scientist Matt Kuperholz, but those numbers are scaling up rapidly. However, the exact number of enterprise AI users is also impacted by how one defines the space. “A lot of this becomes the semantics of what you think AI [and cognitive intelligence] means,” Kuperholz – who is also partner in PwC’s modelling and analytics group, which leads enterprise AI internally – said. “I studied it in the 1990s and I’ve been applying it in business since 1999, and actively leading out with a machine learning or AI technique as the basis of our granular customer segmentation for over 10 years. “It’s very much been a part of the services we’ve delivered…

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