Qubit Adds Machine Learning to its Digital Experience Platform

Qubit ML engine leverages predictive analytics and machine learning. PHOTO: janeb13 London-based digital experience provider Qubit has built a machine-learning engine aimed to help marketers better target customers by revenue opportunities. Announced today, the Qubit ML engine leverages predictive analytics and machine learning.  In an interview with CMSWire, Bud Goswami, lead data scientist for Qubit, said the platform gives companies the ability to go “opportunity mining.”  Personalized, Targeted Messages With the machine learning engine, Qubit users can surface and rank segments of customers and then send them personalized messages. “It helps marketers understand and influence their customers,” Goswami told CMSWire.  Qubit ML provides a range of programmatic experiences for those targeted customers rather than offering experiences without context, he added. “There are obviously a million ways to slice and dice data,” Goswami said.…

Link to Full Article: Qubit Adds Machine Learning to its Digital Experience Platform

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