Rentrak Partners for Data Science and Modelling Tools

Film and TV measurement firm Rentrak has announced a partnership with London-based movie data firm Gower Street Analytics (GSA), aiming to create advanced data science and real-time movie measurement products.Gower Street Analytics was formed earlier this year by Dimitrios Mitsinikos – formerly VP, International Research at Universal Pictures International – and Matthew Eric Bassett, who led the first data science group at NBCUniversal International.The alliance brings together Gower Street’s technology-based forecasting engines and Rentrak’s movie measurement information, and promises media execs sophisticated models of audience behavior to help guide their strategy. The launches will kick off with a global distribution-planning tool that generates estimates for all titles with a planned release date, up to 18 months before their theatrical release; and a screen booking optimization tool which will evaluate the…

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