Rocket Fuel Resists Pull of Gravity4

In the US, the Board of artificial intelligence-driven marketing platform Rocket Fuel has rejected a second acquisition bid from ad targeting specialist Gravity4. Terms of the proposal have not been disclosed.Rocket Fuel, which currently operates in more than twenty offices worldwide, combines the science of artificial intelligence with big data, to improve the effectiveness of programmatic marketing. The company’s platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels, personalizing customer interactions.Gravity4 was set up by controversial business leader Gurbaksh Chahal last year, after he had been sacked from his role as CEO of social media ad targeting specialist RadiumOne. His new company promises marketers the ability to target a customer throughout the entire purchase journey and across touch-points,…

Link to Full Article: Rocket Fuel Resists Pull of Gravity4

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