Salesforce snaps up marketing virtual assistant firm MinHash

Salesforce has acquired MinHash, a startup which leverages artificial intelligence to help marketers put together successful ad campaigns. First reported by TechCrunch this week, the acquisition has now been confirmed by Salesforce and the MinHash team. Based on Palo Alto, California, MinHash was founded by technologists and data scientists with credentials and experience based on previous roles with eBay, Oracle and Stanford. The company is the creator of AILA, a virtual assistant equipped with limited artificial intelligence able to plough the Internet for fast growing and popular topics across media sources before analyzing this data and pulling together patterns. AILA is able to pull together data from sources including text, images, hashtags and URLs, before “automatically crafting them into a campaign with a relevant theme, unique messaging and the right…

Link to Full Article: Salesforce snaps up marketing virtual assistant firm MinHash

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