SEEK is using artificial intelligence to find your next job

SEEK Australia and New Zealand managing director Michael Ilczynski . Employment services business SEEK has begun using machine learning and artificial intelligence to send its users more relevant job advertisements and alerts. Across its network, which includes Australia, Brazil, Malaysia, Mexico and China among others, SEEK’s machine learning algorithm has made more than 2.5 billion recommendations to jobseekers. SEEK’s algorithm continually learns and will know which ads jobseekers have looked at, analyse their search history and profile to find more jobs suited to individuals and proactively send them via alerts. The algorithm will also learn what alerts consumers respond to and tailor future contact accordingly. “It’s really about using predicative analytics to predict the opportunities that might be relevant. The breadth and depth of the data we’ve got across all…

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