SEO and artificial intelligence: Optimizing for Google’s RankBrain.

By Nick Papagiannis Wired recently published a good article—“AI is Transforming Google Search. The Rest of the Web Is Next“—about Google incorporating artificial intelligence into its search engine ranking methods. Traditionally, Google’s algorithm or system for ranking websites has been a rule-based system that’s centered around popularity, web page content and HTML tags. However, for some queries AI is now driving search rankings. According to Wired, Google’s AI system, or RankBrain, is used in about 15 percent of search queries which are first time searches on Google. There is some speculation that AI’s role may continue to grow and one day become the primary driver for organic search results. If it does, it will significantly alter search engine optimization practices and strategies. No one knows how things will play out,…

Link to Full Article: SEO and artificial intelligence: Optimizing for Google’s RankBrain.

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