Smart machines = smart business

By David de Santiago on 11 February, 2016 Technology has changed the way customers engage with retailers and the days of simply adding an online site to an existing bricks and mortar business are long gone. Today’s consumers expect an instant response and use a multitude of channels to search and interact with retailers, from the internet and mobile applications to digital TV, social media and online gaming. By doing so they are revealing an increasing amount of information about themselves and their shopping habits. With the shopper’s consent retailers are using cloud and big data technologies to collect, store and analyse some of this information, but the sheer volume and scale of the data means that this analysis is not happening fast enough. By the time a response, recommendation…

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