Snapdeal banks on data approach to stave off competition

Snapdeal, one of India’s biggest online marketplaces, is setting up an office in the United States in a bid to fight off its rivals in an evermore competitive domestic landscape for the e-commerce sector. The company, which is backed by investors including Softbank, Alibaba, and Foxconn, on Tuesday announced its plans to set up a data services centre in San Carlos, California to drive its growth. It will use data and analytics, including data-driven algorithms and predictive modelling, to understand the trends and preferences of its customers and ultimately increase the website’s consumer base. The centre has brought on board “veteran data scientists” from top global brands, including Groupon, Google, Yahoo and Amazon, Snapdeal said. Rohit Bansal, the co-founder of Snapdeal, said that the move was intended “to further augment…

Link to Full Article: Snapdeal banks on data approach to stave off competition

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