Steve Dempsey: Should adland fear the rise of the robots?

Published 03/04/2016 | 02:30 ‘The report makes for grim reading for telemarketers, who have a 99pc probability of being automated’ Stock photo: Depositphotos Earlier last week, McCann Erickson Japan appointed a creative director with a difference. Its name is AI-CDβ – which stands for Artificial Intelligence Creative Director Beta – and you guessed it, it’s a machine. Share Go To If you’re anything like me, your first reaction was to smell a robotic rat. It was April Fool’s Day on Friday, after all. But McCann’s corporate communications director in New York scotched my cynicism and confirmed that AI-CDβ is real and not a hoax. The new creative director will allow McCann to move away from what McCann calls “the intangible experience and know-how of human creators” and will produce work…

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