Tapad Doubles Down on Data Science Innovators

NEW YORK, Aug. 11, 2016 /PRNewswire/ — Tapad, the leader in cross-device marketing technology, has appointed data science veterans Rouzbeh Gerami and Shawn Simpson as senior data scientists. In their newly created positions, Simpson and Gerami will use predictive modeling, data mining and graph algorithms to increase Tapad’s platform capabilities, driving customer value while also further developing the Tapad Device Graph™. They will work closely with the product, analytics and engineering teams. Both Simpson and Gerami join Tapad with extensive data science and engineering experience. Most recently, Simpson served as head of data science for the Data Science & Engineering team at Dow Jones, where she worked for the past two years. She managed the development of data science products, advised data scientists on analysis approaches and acted as a leading internal…

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