The GOP’s Lingering Campaign Tech Personnel Problem

The presidential campaigns have fueled a D.C. tech boom this cycle but Republicans are struggling to capitalize. That’s because while GOP consultants have essentially closed the technology gap with their Democratic rivals, true parity remains elusive thanks to a dearth of personnel on the right ranging from data scientists to digital strategists.   “The plumbing is in place, the capabilities are there, but the campaigns still haven’t structurally solved [a personnel shortage],” Zac Moffatt, co-founder of Targeted Victory, said at this week’s CampaignTech East conference in Washington, DC. The party continues to need everything from lawyers to approve content, to ad copy writers to data scientists, argued Moffatt. Brittany Kaiser, director of program development at Cambridge Analytica, echoed that assessment. Kaiser’s company worked with Ted Cruz’s campaign this cycle, gaining…

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