The Real Importance of Real-Time

Stephen Upstone, CEO & Founder of LoopMe, comments that instant feedback is one of the advantages of digital advertising & that artificial intelligence can help advertisers take insights to the next level with real-time optimisation. Digital advertising has many strengths, its ability to target specific audiences, to be interactive, to reach users at scale. But one key advantage which is often overlooked, and in the light of the IAB’s RTA Conference should be brought to the foreground, is its capacity to deliver advertisers real time insights into what works and, more importantly, what doesn’t. With offline media, campaigns must be planned weeks and months in advance. The creative is sent out and fingers are crossed that it has some measurable effect on sales or brand metrics. Months later data showing…

Link to Full Article: The Real Importance of Real-Time

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