The Value of Big Data and AI for Advertisers

The way people use the media and social networks, investing part of their time and attention, has changed dramatically in recent years. A good example is the precious convenience provided by mobile media, which is a strong 21st century attribute to better manage the vast amount of information; advertisers seek quality services, technologies and applications that help organize and make the implementation of programmatic media. We are living in the Digital Era, and the consumer has full power of choice and forces advertisers to go through a major adjustment to present unique customer experiences, personalized and adapted to preferences and needs. Every day, no matter what we are doing, we receive information that turns into moments of “inspiration and desire.” We therefore believe that only aiming for the right individual…

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