Tronc’s Data Delusion

Tribune Publishing, a storied icon of American journalism, recently renamed itself Tronc and released a video to show off a new “content optimization platform,” that Malcolm CasSelle, Tronc’s chief technology officer, claims will be “the key to making our content really valuable to the broadest possible audience” through the use of machine learning. As a marketing ploy the move clearly failed. Instead of debuting a new, tech-savvy firm that would, in the words of chief digital officer Anne Vasquez, be like “having a tech startup culture meet a legacy corporate culture,” it came off as buzzword-laden and naive. The internet positively erupted with derision. Yet what I find even more disturbing than the style is the substance. The notion that you can transform a failing media company — or any…

Link to Full Article: Tronc’s Data Delusion

Pin It on Pinterest

Share This

Join Our Newsletter

Sign up to our mailing list to receive the latest news and updates about and the Informed.AI Network of AI related websites which includes Events.AI, Neurons.AI, Awards.AI, and Vocation.AI

You have Successfully Subscribed!