Tweet – more than just 140 characters of data

Companies that are seeking to build big data analytical capabilities should look no further than a Tweet. A tweet is not limited to 140 characters- on the contrary, it can yield a vast amount of data intelligence that goes far beyond the content of the Tweet.In fact, this data is far more valuable to companies seeking to extract and analyse social data than the actual content, said Tatjana de Kerros, founder of, the first data science start-up in the Middle East to offer data mining & advanced semantic analytics in Arabic & English. The content of a Tweet is temporal – it has a sell-by date from which the data is actionable- but not a Tweet’s metadata on which big data capabilities are built.Twitter metadata refers to unique pieces of…

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