Two data trends marketers need to watch out for in 2017

The role of data has been rising over the last few years, and no CMOs will oppose or question its relevance when it comes to marketing today. As we start this brand-new year, what are some data trends that can be expected to go big in the coming months? According to Anil Mathews, the funder and CEO at Near, at least two areas looks set to define 2017, and bears a closer watch on. Emergence of data converging platforms Wearables are set to become ubiquitous, if they are not already so. Elsewhere, the number of Internet of Things (IoT) devices is also expected to surge with an influx of new connected cameras, sensors and other networked devices. The data generated by these devices will be “incredibly voluminous”, observed Matthews. Harnessed…

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