Uber is getting rid of surge pricing… at some point

Uber can be a great way to get around a city, but sometimes your fare is more than you bargained for. Whether there’s a storm going on, a parade downtown or just a random Tuesday afternoon, surge pricing can result in users paying considerably more than they anticipated. On the face of it you can view surge pricing as the purest, simplest form of economics: supply and demand. When the demand for rides outstrips available supply of Uber drivers, the price for a ride goes up temporarily to dissuade riders and persuade drivers to get to work. It’s a basic principle of our markets and one that usually, not always though, works well. But inside the company, surge pricing is reportedly seen as a failure. In an interview with NPR’s…

Link to Full Article: Uber is getting rid of surge pricing… at some point

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