UBS plans to use artificial intelligence for helping clients

ZURICH: UBS, the world’s biggest wealth manager, is looking at using artificial intelligence to help clients decide how to invest their money by watching their facial expressions.The Swiss bank is running several pilot programmes to see how it can get the best out of artificial intelligence (AI) technology, said UBS Chief Investment Officer Mark Haefele, who oversees around $2 trillion in assets.One tool examines and interprets subtle facial expressions made by clients while they watch a video about financial planning.”This helps uncover biases,” Haefele said in an interview. “You can say, ‘Look, you said your biggest interest is planning for the long term but this artificial intelligence is showing us what you’re really excited about are short-term trading ideas.'”The programme is now being tested and UBS is still considering whether…

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