US-based Boomtrain acquires Bengaluru-based messaging startup Nudgespot

San Francisco-based Boomtrain has acquired Nudgespot for an undisclosed amount. Marketing platform Boomtrain, which was founded in 2012, uses artificial intelligence (AI) to drive relevant interactions with users and engage with them. Post-acquisition, Nudgespot’s messaging platform, which enables live chat within websites and apps, will be integrated with Boomtrain’s technology with the intent to enhance users’ mobile as well as web experience. Boomtrain  raised $12 million from investors in its last round and received backing from investors like Cota Capital, Crosslink Capital, Lerer Ventures, Sierra Ventures and Streamlined Ventures.  “The acquisition of Nudgespot will accelerate our strategy to enable AI-powered communications between businesses and their customers. This is the first productised messaging application that will be fully integrated into a marketing suite. This gives marketers the ability to incorporate multi-channel chat…

Link to Full Article: US-based Boomtrain acquires Bengaluru-based messaging startup Nudgespot

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