What does artificial intelligence mean for the creative mind?

If we want to create better, more personal experiences, it’s clear that AI technology must play a chief role in the research and design of brand experiences. Photograph: I Glory/Alamy Artificial intelligence (AI) and machine learning (ML) have huge potential to drive a new generation of creative brand experiences. They are at the forefront of a powerful shift that will bring brands closer to consumer expectations, passions and emotions. Assistive and smart technologies are catching up and we’re already facing a new world of possibilities. AI and ML can be applied in many ways. The use of machine learning to power business decisions and product recommendations is becoming widespread. We experience it when we buy on Amazon, watch television on Netflix, hail an Uber or tag friends on Facebook. There…

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