Why Apple just bought an artificial intelligence startup

Apple’s virtual assistant Siri may be getting more help at answering questions and giving directions. The technology giant bought a small Cambridge, England-base startup called VocalIQ whose software helps computers understand human language better, according to a report on Friday in the U.K.-based Business Weekly. An Apple spokesperson confirmed the deal, the Wall Street Journal reported, but it would not disclose any details about the deal terms. VocalIQ specializes in artificial intelligence technology, which helps computers make decisions like humans. The company’s software can recognize the human voice, record conversations, and keep track of each instance in which the software failed to understand speech, according to VocalIQ’s website. Device manufacturers, like mobile phone makers or automobile companies, can embed the software into their hardware so that people can speak to…

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