Why artificial intelligence could be the ultimate prize

Google Now is one of several digital assistants trying to lure consumers. The five biggest technology companies in the Western world are each competing to create their own virtual assistants; your personal guides to help navigate the digital world.They are all “artificially intelligent”, which means they understand what you’re asking for, and learn your preferences, almost like a human assistant.Facebook recently announced a concierge service called “M” through its Messenger app, and most people have already played with Apple’s Siri (which got a big upgrade last week for the new Apple TV).Add to that Google Now, Microsoft’s Cortana and Amazon, which has the Echo – a voice-activated living-room device that can control the ambience of your home – and the stage is set for a showdown.The winner is playing for…

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