Why Data Science needs Behavioral Scientists

Contributor:  Ronald van LoonPosted:  10/06/2015  12:00:00 AM EDT Rate this Article: (5.0 Stars | 1 Vote) The time when big data and data science were just buzzwords has definitely past. More and more companies and marketing professionals realize that these two specialisms evolved from their ‘hype’ status. However, that doesn’t mean that these companies can fully benefit from it. Besides best-of-breed technology, this also demands the brightest brains. Data expertise alone is not sufficient to truly understand your customer. Data scientists are important but you also need other experts on your team. FROM DATA TO INSIGHTS Data in itself is nothing. You can only create value if you turn it into information, like thorough customer insights. The most important information big data can give marketing professionals is the truth about customer…

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