Why Detroit Needs User&Centered Design

Last month, I attended the Connected Car Expo at the L.A. Auto Show. This was my first CCE/LA, and I went to better understand how automakers are thinking about the future—specifically the emerging relationship between automobiles and technology that is poised to transform both business and society at a massive scale. From autonomous vehicles to augmented reality, ubiquitous sensors to machine learning and pervasive computing (to name just a few), the future of the connected car is up for grabs. Meanwhile, the automotive industry is stuck in the mud—an aging aristocracy paralyzed by its own hubris, infrastructure and inertia in the face of external disruption spanning hardware, software and services. Now is the time for big thinking and focused strategy—neither of which were on display in LA. Instead, automakers are…

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