Why Machine Learning Will Dominate Video Marketing

In today’s digital landscape, marketers are increasingly using video to connect with consumers. A whopping 93% of marketers are already using video and 70% of marketers plan to increase their video marketing budgets. With that in mind, it’s already time to think ahead of just using video in marketing efforts, it’s time to think about how to use video more effectively. Now that video creation has become accessible to everyone, through DIY video creation tools, more and more brands are flocking to video. Consumers alike prefer watching video to reading text and are more likely to purchase a product after seeing a demo video. What brands need to attempt to do now is increase video engagement levels. If a company creates a video and simply puts it on their website…

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