Why Salesforce Is Buying MinHash

Being in the right place at the right time, in front of the right audience, is every marketer’s goal. But getting there first is a dream. And while trendspotting has always been an art of sorts, it’s quickly becoming a science in a data driven world. If you’re a sales and marketing technology firm like Salesforce, providing such capabilities to your customers can yield competitive advantages. That’s probably why Salesforce acquired Palo Alto, Calif.-based MinHash, which provides “assistive intelligence and data science for enterprises.” Spreading the News We say “probably” because Salesforce hasn’t announced the news yet, as Kate McLaughlin, product marketing manager at Salesforce, was quick to insist to CMSWire today.  But MinHash has, right on its homepage: “We’re excited to share the news that the MinHash team is…

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