Why You Need to Use AI in Email Marketing Now

Artificial intelligence will take email marketing to new levels of sophistication.PHOTO: Gemma Evans As more and more software passes the Turing test — ensuring indistinguishability from humans versus robots — artificial intelligence (AI) will become more and more integrated into our lives (and our email). Though still in the early stages of growth, the amount of AI that will be woven into marketing campaigns in the years to come will be truly astonishing. Pushing Limits of Personalization One of the biggest advantages to using automation and artificial intelligence in email marketing is that it enables developers (and marketers) to dedicate resources to creative elements and efficient messaging for each segmented vertical within a campaign. Each year, personalization tops lists as a pain point for marketers and developers alike, most often…

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