Yieldbot Taps Emma Weisberg as SVP, Marketplace Strategy

NEW YORK, Oct. 24, 2016 /PRNewswire/ — Yieldbot, a digital media technology that connects brands with active consumer intent, today announced that it has hired Emma Weisberg as its SVP, Marketplace Strategy.   In a newly created role, Ms. Weisberg is tasked with leading the delivery of customer goals and media performance in coordination with the expansion of Yieldbot’s targeting services and technology efforts. “Emma has an impeccable track record in creating best practices that bridge communication between diverse skill sets that leads to optimal campaign performance for customers,” said Jonathan Mendez, Yieldbot CEO. “I’m excited about empowering her to help scale our processes for the collection and dissemination of performance data to enable continuous improvement of our tools and technology on behalf of…

Link to Full Article: Yieldbot Taps Emma Weisberg as SVP, Marketplace Strategy

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