Your brain can’t swipe and hear at the same time, scans show

share share tweet pin email Your loved one, friend or colleague is immersed with the smart phone and seems to be totally ignoring what you’re saying. Don’t get angry: it’s not on purpose. A new study shows that people who are focused on visual tasks actually can’t hear what’s going on around them because hearing and vision tap the same brain regions, according to a report published Tuesday in the Journal of Neuroscience. The researchers have dubbed this hearing deficit: inattentional deafness. “You may think that the person is ignoring you,” says study coauthor Nilli Lavie, a professor of psychology and brain science at University College London. “But their brain just can’t respond to your voice. So you shouldn’t take it personally.” Brandon Goodwin/TODAY The more taxing the visual task,…

Link to Full Article: Your brain can’t swipe and hear at the same time, scans show

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