YuMe, Horizon Media and Nielsen’s Neuroscience Research

YuMe, Horizon Media and Nielsen’s Neuroscience Research Finds Video Ads Across All Platforms Provide Different and Unique Opportunities to Engage Viewers New York, NY ā€“ October 1, 2015 ā€“ YuMe, Inc., Inc. (NYSE: YUME),the global audience technology company powered by data-driven insights and multi-platform expertise, along with Horizon Media, the largest and fastest-growing privately held media services agency in the world, and Nielsen, the global performance management company that provides a comprehensive understanding of what consumers watch and buy, today announced the results of a study on emotional engagement with video advertising across smartphone, tablet, desktop, and linear television platforms. The study utilized neuroscience-based emotional biometric measurement and eye tracking techniques to understand the subconscious influence of video advertising and various platforms on emotional engagement as an indicator of performance.ā€¦

Link to Full Article: YuMe, Horizon Media and Nielsen’s Neuroscience Research

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