10 Hot Vendors That Made Gartner’s Cool Marketing Analytics List

Still giving lip service to analytics? Then you’re probably losing sales. According to two new “cool vendor” reports from Gartner, analytics can help marketers convert contacts into sales. While most marketers are already using some form of analytics, the ground is constantly shifting — and prescriptive analytics the new flavor of the month. Who Is Cool (Or Is That Hot?) Gartner’s Cool Vendors in Data-Driven Marketing report focuses on the tools and techniques used to identify, manage, analyze and use an ever-growing number of data sets. It also looks at how marketers are building up their analytics and go-to marketing capabilities.  The Cool Vendors in Tech Go-to-Market report looks at technology and service providers (TSPs) that provide Software-as-a-Service (SaaS)-based applications to increase B2B marketing and sales effectiveness, specifically in the technology sector. “The unifying…

Link to Full Article: 10 Hot Vendors That Made Gartner’s Cool Marketing Analytics List

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