2016 Readers’ Choice: Business Intelligence

By: John Rossi, General Manager and Global Leader – Consumer Industries Consulting, WiproThis is a very tough year to select a Top 10. There are a LOT of worthy candidates who are truly helping CG companies, plus a lot of companies that overlap with multiple categories (demand data analytics, analytics for trade promotions and supply chain). All of these companies provide both a toolkit and pre-packaged solutions built on their platform. The pre-packaged solutions are typically geared toward a business function but their platforms can be utilized across the business spectrum. These 10 companies are definitely seen as leaders in BI, and there are another 10-or-so not mentioned. Using real-time information is required as the  industry continues evolving to directly reach the shopper and consumer. Ideal solutions have three or four…

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